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Cliff-Ennico- Price Range [ $5,000 - $7,000  ]
Location [ Fairfield,CT ]


Topics Covered
Business
Entrepreneurship
Marketing
Negotiation
Sales
              CLIFF ENNICO (www.cliffennico.com), a nationally recognized authority on the growth and development of entrepreneurial companies, is best known as the former host of MONEYHUNT, the fast-paced PBS reality television series where entrepreneurs defend their business plans before America's toughest panel of experts. His weekly business advice column, Succeeding in Your Business, the "Ann Landers of the business world", is syndicated nationally by Creators Syndicate, and appears in dozens of major newspapers and small business Websites throughout North America. He is also a frequent contributor to Entrepreneur and other small business magazines, and is the Legal Editor of the Small Business Television Network on the Web (www.sbtv.com). A member of the faculty of eBay University (www.ebay.com/university), he delivers talks to business groups nationwide on the legal, tax, accounting and employee relations aspects of running a business on eBay, the world’s largest auction Website.

                 An attorney by training, Cliff has represented over 15,000 small businesses and early-stage technology companies in his 27-year career, and currently runs his own business development consulting practice in Fairfield, Connecticut. Cliff has lectured on business and finance topics to business groups, venture capital clubs and bar associations throughout the United States and Canada, and is the author of several leading books on small business law and management, including Small Business Survival Guide, MoneyHunt: 27 New Rules for Growing a Breakaway Business, The eBay Seller’s Tax and Legal Answer Book and The eBay Business Answer Book: The 350 Most Frequently Asked Questions About Making Big Money on eBay (AMACOM $19.95). He holds a B.A. degree, magna cum laude, from Dartmouth College and a law degree from Vanderbilt University, where he was Articles Editor of the Vanderbilt Law Review.

Most Requested Topics
 
e-Commerce Secrets and Strategies
Make no mistake: the Internet is the future of business in America. Millions of “brick and mortar” retail and service businesses and professional firms are advertising and selling their wares exclusively on the Web, and even larger businesses are setting up eBay Stores and listing on Overstock.com. Learn all-new secrets to get your business growing in cyberspace! Dynamic speaker and marketing expert Cliff Ennico, eBay University business instructor and host of the popular PBS television series “MoneyHunt”, will share the hottest strategies to maximize your marketing efforts. You'll get the latest tips and tricks to generate more sales from your Website, eBay, Yahoo!, Amazon, search engine advertising and social networking sites, prepare your business (whatever its size) for the digital future, raise your company's market presence and beef up your bottom line. Attendees will learn the following:

  • Web marketing tools and techniques
  • Practical strategies to break through challenges in your e-business
  • Attracting search engine “spiders” and generating sales from search engine advertising
  • The three things that should be on your e-commerce Website, and the three things that shouldn’t.
How to Sell (Just About) Anything to Anybody
Looking to improve your sales performance? Dynamic speaker and marketing expert Cliff Ennico, host of the popular PBS television series “MoneyHunt”, shares the “inner game” of sales, cuts through the nonsense and tells you what really works – secrets and strategies you won’t hear anywhere else! Following Cliff’s “tried and true” sales method is almost certain to improve your team’s ability to make effective sales presentations, close sales and boost revenue – all without gimmicks or “fad” techniques. Your team will come away with the following information:

  • Four Steps to Effective Marketing
  • There Are Only Two Reasons Anyone Buys Anything – How to Master Them and Make Them Drive Your Sales Process
  • The Three Step Salespitch Your Customers Will Actually Love to Hear
  • Secrets and Strategies for Selling on the Web
Thinking Like an Entrepreneur, Wherever You Work
Looking for ways to help your management team “think outside the box” so your business can survive and grow in a fast-paced, rapidly changing, ruthlessly competitive environment? Tired of stale, silly and fruitless “team building” exercises? Cliff Ennico -- dynamic speaker, business expert and host of the PBS television series “MoneyHunt” -- will share his experiences working with over 15,000 entrepreneurs worldwide, explode some of the “myths” surrounding entrepreneurs, and tell you exactly what causes entrepreneurs to succeed (and fail), how entrepreneurs think and view the world differently than the rest of us, and how your organization can continually stay ahead of the curve by progressive innovation and creative management. A hint: it has nothing to do with how educated or smart you are! Topics include:

  • What Makes a Successful Entrepreneur?
  • Is There an Entrepreneur “Personality Type?”
  • The Three Ways Entrepreneurs Differ From the Rest of Us
  • Can an Entrepreneur Be a “Team Player” in a Larger Company?
Effective Negotiating Strategies and Tactics
If you’re in business, you are a negotiator. But what exactly do negotiators do? And how do they get results? Dynamic speaker, lawyer and business development expert Cliff Ennico tells you what negotiating is all about, how to negotiate more effectively, the law and ethics of “bluffing”, and the strategies and tactics that help you win negotiations and get the deals you really need to build your business. If requested, Cliff will conduct mock negotiation exercises for members of your team, and critique your team’s performance. Your team will learn the following:

  • Negotiating: What It Is, What It Isn’t
  • How to Prepare for a Business Negotiation
  • Four Rules for Successful Negotiation
  • “Bluffing”: When It’s Acceptable, When It’s Not
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